Do you feel like defining a brand identity is a “fluffy” exercise with few measurable returns? Prepare to be surprised, because, in truth, a solid brand identity is the bedrock for developing customer loyalty and retention.
Building a brand identity hasn’t become any less important since the ‘50s. If anything, it’s become even more critical than ever. Research by McKinsey confirms that we’re operating in an era of “digital Darwinism,” or intense disruption. Well-defined brands that adopt the right marketing tactics are most likely to survive and win.
How do you know if your brand can evolve? This post will give you the twenty questions you need to ask yourself to build a consistent, customer-grabbing brand identity.
Brand Identity Questionnaire
Who is Your Ideal Customer?
What Pain Points Do You Solve?
What Kind of Personality Do You Have?
What is Your Competition?
How Do You Make Your Clients Feel?
How Are You Different?
Why Do Your Clients Trust You?
What is Your Story?
What are 5 Words that Describe You?
What’s Wrong with Your Existing Brand Identity?
What Brands Do You Admire?
How Can You Simplify Your Brand Identity?
How Will You Test Brand Perception?
What is Your Audience’s “Language”?
How Does Your Logo Communicate Your Brand?
What is Your Font?
What are Your Colors?
How Do You Interact with Customers?
How Can You Streamline Visuals?
What Does Your Voice Sound Like?